Rolex 24 Hours of Daytona

Texas’ Own de Boulle Motorsports Returns to Star-Studded ROLEX 24 at Daytona

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Founded by Denis and Karen Boulle in 1983, de Boulle Diamond & Jewelry continues a legacy of craftsmanship rooted in family history. 18th-century French artisan André-Charles Boulle completed royal commissions for the likes of Henri IV and Louis XV; today, the de Boulle Collection™ of fine jewelry offers meticulously handcrafted, unique masterpieces to modern royalty — discerning clientele.

de Boulle’s Dallas flagship, a stunning 13,600 square-foot salon stylized as a French villa, was recently joined by an elegant Houston showroom in the city’s premier shopping development, the River Oaks District. The new showroom is Houston’s exclusive authorized dealer for Swiss watchmaker Patek Philippe; for over 25 years, de Boulle has practiced as a Patek Philippe dealer, handpicked by the brand in honor of their shared values and commitment to uncompromising precision, beauty, and luxury. de Boulle is also an authorized dealer for the world’s premier brands of luxury timepieces, including ROLEX, Blancpain, Corum, Girard-Perregaux, Greubel Forsey, Tudor, and Tutima.

In true Renaissance fashion, de Boulle Diamond & Jewelry embodies their passion for excellence across platforms. Denis and Karen’s son, Nick Boulle, is at the helm of de Boulle Motorsports, a living, moving illustration of the family’s drive. Last year, the skilled race car driver won the 55th Annual ROLEX 24 at Daytona for the Prototype Challenge (PC) Class. He’s back for the 56th Annual running of the sports car classic, this time in the most premier category — Prototype.

Ligier JS P217 LMP2
Nick Boulle’s Ligier JS P217 LMP2 | Image courtesy of de Boulle Motorsports

Boulle’s Ligier JS P217 LMP2 car boasts more than 600 horsepower, produced by its 4.2 Liter V8 Gibson Technology engine, advanced aerodynamics, and lightweight carbon fiber chassis. The car will reach fantastic speeds — upward of 200 miles-per-hour.

On Saturday, January 27th, the green flag will drop on the 2018 running of America’s premier endurance race, finishing the afternoon of January 28th following two trips ‘round the clock. The winners of the legendary marathon will receive trophies, as well as ROLEX Daytona timepieces.

Tune into the race to cheer on Nick Boulle. Coverage begins on the 27th at 2:30 p.m. on Fox Sports 1, continuing for a full 24 hours through Sunday, January 28th between FS1, FS2, and Visit de Boulle’s stunning salons in Dallas at 6821 Preston Road, or at Houston’s beautiful River Oaks District: 4444 Westheimer, Suite A168.

Cover image courtesy of de Boulle Motorsports

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