Tecovas, an Austin-based western retailer, has stolen the hearts of boot lovers across the country has finally opened their doors in Houston. After spending three years strictly online, 2019 marked the brand’s first expansion into brick and mortar. Founder, CEO, and Houston-born, Paul Hedrick told us he decided to open physical stores in order to allow customers to feel and see Tecovas’s products in person. “We’re a very customer-driven brand – with customer satisfaction and an incredible overall brand experience as our primary goal. You simply can’t do that if you’re 100% online! We’re a direct-to-consumer brand, which means our stores are 100% Tecovas and you still won’t be able to find Tecovas products in other stores.”
We approach our store differently than the typical western boot retailer for sure
Paul Hedrick, Founder & CEO
Their assortment includes, boots, leather goods, apparel, and accessories, all made from the finest materials, while the simple and appealing products never cause you to sacrifice style or accessibility. The company has truly revolutionized boot-buying, making what used to be stressful and confusing, enjoyable and simple.
“This store is particularly unique in that it is larger than our average store, it has a beautiful wooden storefront, and it has one of my favorite pieces we’ve included in any of our stores: a huge, stunning Texas flag art piece made from multi-colored pieces of cowhide. Instagram worthy, for sure!” Says Hedrick.
The floor plan shares inspiration from the environment in which the timeless western boot was developed, while freshly modernized to support the timeless evolution of Tecova’s product line. There are a mixture of heights, toe shapes, colors and leathers for both men and women.
Visit the Tecovas store in The Rice Village, Monday through Saturday 10am – 9pm and Sunday 11pm – 6pm.
All Photos Courtesy of Tecovas