The Definitive Guide to Houston

Universal Standard is Changing How You Shop

in Shopping & Style by

Universal Standard started in 2015 when then friends and now co-founders, Polina Veksler and Alexandra Waldman, were frustrated with the fact that size inclusively and style were mutually exclusive. The brand now carries a wide assortment of everyday basics, work wear items and on trend pieces in sizes 00-40. Each style goes through rigorous fit testing so the worries of “will it look the same on me?” or “this is made for a size 6 and doesn’t fit me right” are thoughts of the past. Along with that many of the pieces are photographed on women of all sizes so you are able to both better determine what size you are, and have a more realistic preview of how it will fit.

Universal Standard 1:1 is the brands experiential retail concept that recently opened in the Montrose neighborhood. The renovated home is unlike any other store you will ever walk into. The space is more of a beautiful home, that happens to have clothing racks in the living room and bedrooms with privacy curtains than it is a clothing store that took over a home. Angela Brugioni, head of retail + experience, designed the space with the dream that you and your friends, mom or co-worker will immediately feel relaxed, have a cup of tea on the couch, browse the clothing racks at your leisure and work one on one with a stylist to feel your best.

The company is always figuring out new ways to better serve their customers and their community. In Houston that will be through community driven events and an open door policy. On a customer level, their Fit Liberty program is there for you – if within one year of purchasing, your size changes you can exchange the item free of charge and Universal Standard will donate your used piece of clothing to Dress for Success. Just another way they are eliminating clothing/shopping stressors for women because one’s size can change whether planned or unexpected.

Book an appointment at Universal Standard 1:1, Monday through Saturday 10am – 7pm and Sunday 11am – 5pm.


All Photos Courtesy of Universal Standard

Local Houstonian and Editor of Houston Hotel Magazine. Follow her on Instagram for her latest adventures around the city, @emilylunstroth.

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