Guest Post: Experience The Guild for The Formula One Grand Prix

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October is a busy month for us Austinites. We have Austin City Limits the first two weeks of the month and The Formula One Grand Prix (or F1, as the insiders call it) October 20-22. F1 is Austin’s most stylish and sophisticated annual event. A far cry from rowdy festivals and tech-focused South by Southwest, F1 races are the embodiment of European aristocracy. Think of F1 as the Euro equivalent of the owner’s box at the Kentucky Derby.

All right, you’re sold – F1 is the experience you were hoping for. You’ve purchased your 4-day pass, at no small expense. The next order of business is to find a place to crash. Austin has myriad options ranging from the tried and true JW Marriott to the impossibly-hip Hotel San Jose. You can’t go wrong with either of these. However, if you’re in the mood to try something different at an attractive price, you may want to consider our new hotel concept, The Guild.

I describe The Guild as a contemporary spin on the traditional hotel experience. Rather than being confined to a single-purpose hotel property where you’re surrounded by tourists, our properties are situated within Austin’s most unique residential buildings where you’re among the locals. Let’s face it – you’re dying to brag to your Houston friends about how “authentic” you’ve become.

While we offer all the trimmings of a luxury hotel, we do away with inconvenience. Rather than waiting in line at a mahogany-clad front desk, you’ll receive an upfront text with your room number and unique 4-digit code to your room’s keypad lock. After typing in that code, you enter your 800-square-foot suite that’s been meticulously appointed by local designer Emily Basham-Hoelscher. If you’re uncomfortable with Bill Murray decorative pillows or a turntable jamming Willie Nelson’s Greatest Hits, then this may not be the place for you. Most rooms have a balcony with views of the Austin skyline or Town Lake. Ben H., one of our most loyal Guild guests, calls us “the corner suite at the W Hotel for the cost of a standard room at the Hilton.” Thanks, Ben. We’re blushing.

Most guests communicate with us by phone or text, and our virtual front desk is staffed 24/7 with friendly, hand-picked Austinites. We aspire to respond to all texts within five minutes, and we usually achieve our hopes and dreams. And, should you require in-person assistance, we’re right around the corner.

The perks of staying with The Guild during Formula 1 are endless. First, we offer private rides in an Escalade to the event, so you can avoid surge prices with Lyft and Uber (must reserve in advance and mention during the booking process). Need us to pre-stock your fridge with snacks and breakfast fixings before your arrival? Consider it done. Craving room service? We’ll have Austin’s finest lobster tacos delivered to your door… at a small cost. We don’t believe in nickel and diming our guests. Need a reservation for dinner or a morning spin class? We’ve got you covered.

The next order of business is to decide which Guild property best suits you. Well, that all depends on what you’re after. We offer your choice of several vibes and locations ranging from City Center, a sleek downtown high-rise, to East 6th, which is in the thick of edgy East Austin. Another option is Lamar Union, a mile south of downtown amongst Austin’s most popular eateries like Uchi, Odd Duck, and Vox Table. Wash down that delicious dinner with an organic ice cream cone from Lick and a nightcap at Saxon Pub. Then settle into your high-thread count ParachuteTM linens atop your Tuft & NeedleTM memory foam mattress and dream of fancy sports cars navigating a windy track.

Now you have the playbook to experience F1 in style. Should you choose to stay with The Guild, we’ll leave the turntable on for you!

To learn more or to book your stay, visit the website:

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